Marketing starts with
Independent Marketing Consultant
I help growing technology businesses, independent financial advisers and small businesses work out where to focus their marketing—and stay involved to help make it happen.
Hello, I’m Patrick.
I’ve spent my entire career inside large corporate organisations across New Zealand, Australia and Canada, working across business-to business technology and enterprise solutions and consumer financial services.
These days I work independently with businesses that need access to an experienced marketer without necessarily needing a full marketing team.
WHY WHO EXACTLY?
I’ve always believed that the brands that stand the test of time are the ones that get the basics right: knowing who exactly they’re for, understanding what their customers need, and staying relevant as those needs change.
That same principle sits behind the kind of marketing I love doing!
Who I work with.
I work with businesses where experienced marketing thinking can make a real difference, whether that’s helping build momentum, finding a clearer focus or simply getting the right things moving.
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Growing SaaS & Technology Businesses
Practical marketing support for technology businesses ready for their next stage of growth.
02
Independent Financial Advisers
Helping adviser businesses stay relevant to clients and create more opportunities from the relationships they already have.
03
Small Businesses
Clear, practical marketing help when you’re not quite sure where to start or what to focus on next.
What I love working on.
From strategy through to execution. I can help across the areas that make the biggest difference. Sometimes that’s one defined project. Sometimes it’s ongoing support as an extension of your team.
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Finding and creating more of the right opportunities.
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Bringing channels and activity together around one clear objective.
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Onboarding, lifecycle programmes, cross-sell, upsell, engagement, retention, renewals and win-back
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Making events, associations and partner activity work smarter.
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Lead management, journeys, CRM and a clearer operating rhythm.
My strength is seeing the bigger marketing picture.
I specialise in marketing strategy and integrated campaigns, bringing together the right channels, people and expertise to bring them to life. That might involve content, CRM, events, partnerships, lead generation, paid media, SEO, social, creative or your website — depending on what the strategy calls for.
I’m not a web developer, SEO specialist, graphic designer, paid media expert or social media guru and I don’t pretend to be. But I understand how these disciplines fit into a broader marketing strategy, and I’ve spent my career working alongside specialists in each of them.
When specialist expertise is needed, I can work with your existing partners or bring in people I trust — while keeping the strategy, campaign and outcomes connected.
It all starts with a simple chat.
If you think who EXACTLY could help your business, I’d love to hear what you’re working on.