Small Business Marketing
In a small business, marketing is personal. Your reputation, values and the way you look after customers are all part of why people choose you. Earlier in my career, I spent a lot of time marketing to small-business owners. It taught me that what works for a larger company cannot simply be scaled down and expected to feel right.
Most owners don’t lack ideas or ambition. They’re busy doing the work, looking after customers and keeping the business running. Marketing may have been set up years ago and gradually fallen behind as the business changed.
I can help you take stock, decide what matters now and give your business the next proper push.
Some practical ways I can help you.
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I’ll help you work out who you want to reach, what matters to them and the best ways to get your business in front of them.
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Referrals are valuable, but they can also be unpredictable. I can help you find practical ways to create a steadier flow of enquiries without losing what already makes your business successful.
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You may want more profitable jobs, better-fit customers or more work in a particular service. I can help you focus your marketing on the work you genuinely want more of.
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When you’re serving customers and running the business, marketing is easy to postpone. I can turn your ideas into a realistic plan and help make sure the work actually happens.
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I can help work out what needs changing, prepare a clear brief and bring in the right designer, writer or developer—while keeping the whole project moving.