B2B MARKETING

Marketing support for technology businesses ready for their next move.

WHO I WORK WITH

Different stages. Different challenges.

Not every technology business needs the same kind of marketing support. Where you are in your growth journey changes what good marketing needs to do.

01

Growing New Zealand technology businesses.

You’ve proven there’s a market for what you offer and now need more structure around how you grow.

Drawing on my experience marketing ERP, cybersecurity and payment technology, I can help you sharpen your priorities, build campaigns, support your sales team and put the right marketing foundations in place for the next stage.

02

Regional tech teams building their New Zealand presence.

You may have an established brand and support from a regional or global marketing team, but no dedicated marketing resource here.

I can turn broader plans into marketing that makes sense locally and manage the campaigns, partnerships, content and events needed to build your presence.

03


NZ tech businesses building a North American presence.

You’ve already tested the opportunity, gained some early customers and started putting people or partners on the ground.

Having worked in Canada and marketed to both Canadian and US audiences, I can help strengthen the marketing behind that growth—from demand generation and sales support to campaigns, content, and the ways of working needed to compete in a larger market.

Some practical ways I can help you.

  • You have campaigns running and leads coming in, but you're not entirely sure what happens between first engagement and a genuine sales opportunity.

  • I can help build nurture journeys, lead management frameworks and sales follow-up that move prospects through the buying process.

  • I can help build practical ABM programmes around priority accounts, buying groups, intent signals and coordinated Sales + Marketing activity.

  • We can look at hand-offs, SLAs, lead scoring, campaign follow-up, reporting and the revenue rhythm between the two teams

  • I can share tools I've used in B2B environments, where they've been useful, the problems they can help solve and how they can fit into the wider marketing and sales ecosystem

  • I can work with Product, Sales and subject-matter experts to turn technical capability into campaigns and content buyers can actually understand.

  • I can help identify the right industry bodies and partners, build co-marketing opportunities and create programmes that put your business in front of the right audiences — through events, content, partnerships and joint campaigns.

  • I can manage the whole thing end-to-end — from sponsorship and event strategy through to messaging, creative, logistics, sales engagement, lead capture and follow-up — making sure the event connects back to the wider marketing and commercial objectives.

Let's chat